Surfboard shaper and visionary Bob Hurley started the Hurley brand in 1999, embracing a life informed by the ocean and the spirit and creativity of youth.

Prior to starting Hurley, Bob made a name for himself as one of the preeminent young board shapers in Huntington Beach, and soon the world, eventually becoming the go-to shaper for the 1978 World Champion, Rabbit Bartholomew. Obsessed with making boards that were lighter, faster and more flexible, Bob eventually translated that innovation ethos to board shorts, and the rest is history. Today, you can find Bob “product-testing” at home in Newport Beach, Hawaii or at some of the best waves around the world.